SEO Vs PPC: Which Provides the Best Value?

Posted by in General, on September 24, 2016

What does it take to really put your small business on the map? The Internet is by far one of the quickest ways to generate buzz and traffic to your company, but only with the right tactics being used. It’s very important to choose an Internet marketing agency that can point you in the right direction for your advertising.

Two methods many people still use today are search engine optimization and pay-per-click marketing. If you were to ask a reputable PPC management company, they’ll tell you that both can be advantageous, depending on your situation and budget. This is why consulting with a business development expert is essential.

However, if you’re curious and want to know right now which of the two you should be considering, then read on.

What Are Your Goals?

While both strategies can do wonders for your business, you don’t want to enter into them blindly. It’s a good idea to have some type of goal in mind, so that you can know whether or not your strategy is working. Make sure the goals you’ve set actually cater to the needs of your business. For instance, building traffic just for the sake of generating leads isn’t going to do much for your business, unless it’s the right traffic coming in. Be specific in your intentions.

Analyzing SEO and PPC

Optimizing your website helps draw in organic traffic, which means people search for you, find you and click on your link in the search engine results pages. However, with pay-per-click ads, you’re paying for the link to be displayed, which helps generate traffic quicker. It takes more time to make it to the first page of Google using optimization techniques, which is why most go towards paid ads.

The best way to look at this is that optimization is like buying a house and pay-per-click is like renting. In the long run, optimizing your site for search engines will continue to bring in free traffic, while ads you pay for will go away once your budget does.

The downside of optimizing is that it can take many months to get to a position in the SERPs that generates a decent flow of daily traffic. However, it’s well worth the wait.

So Which is Better?

Both come with their pros and cons, so it comes down to a number of factors. However, keep in mind that optimizing for Google and other search engines should always be included in your strategy. Data shows that this actually brings in higher quality traffic leads. This is especially the case since most Internet users ignore the paid results section.

Data also suggests that organic traffic tends to have more trust of the company, products or services shown on websites they click, which means they’re more likely to purchase. As any reputable Internet marketing agency will tell you, this is exactly why it really pays to be at the top of Google’s SERPs.


The upside to paid ads is that you can control the budget and spending. You can set daily limits for them, but the return you get will depend on the keywords you choose and the ad copy you create. Using organic search methods instead can be more expensive in the short-term, but more affordable in the long haul. Your best bet though, would be to incorporate the two. An Internet marketing agency would be able to do this effectively. In fact, many entrepreneurs use PPC as a way to jumpstart their digital marketing efforts, while implementing their long-term SEO strategy.

Source by Hugh Benjamin

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